thorndyke Unveils Revolutionary Drag-and-Drop DCO Tool for Effortless, Engaging DOOH Campaigns

FOR IMMEDIATE RELEASE

thorndyke Unveils Revolutionary Drag-and-Drop DCO Tool for Effortless, Engaging DOOH Campaigns

Sydney, Australia – November 27, 2024 – thorndyke, a leader in DOOH verification and innovation, today announced the launch of its groundbreaking Dynamic Creative Optimization (DCO) tool. This intuitive, drag-and-drop platform empowers brands to effortlessly create captivating DOOH campaigns that adapt in real-time to weather, location, and other dynamic data triggers.

Designed specifically for the DOOH environment, thorndyke’s DCO tool simplifies the creation of dynamic creatives, eliminating the need for complex coding or specialized design skills. With its user-friendly interface, advertisers can easily incorporate real-time data feeds, such as:

• Weather Conditions: Trigger changes in creative messaging based on current weather conditions, like showcasing hot beverages on a cold day or promoting sunscreen during sunny spells.
• Location Data: Tailor messaging to specific locations, delivering relevant promotions or highlighting nearby points of interest.
• Real-Time News and Events: Integrate live news feeds, sports scores, or social media trends to deliver timely and engaging content.
• Stock Market Data: Display up-to-the-minute stock prices or financial information for relevant brands and industries.

thorndyke’s DCO tool is certified across all major OOH media owners, ensuring seamless compatibility with both direct and programmatic DOOH campaigns. This comprehensive compatibility allows brands to effortlessly deploy dynamic creatives across a wide range of digital screens and networks.

“Our new DCO tool revolutionizes the way brands approach DOOH advertising,” said Jason Cooper, CEO at thorndyke. “By simplifying the creation of dynamic, data-driven campaigns, we’re empowering advertisers to deliver more engaging and impactful experiences that resonate with audiences on a deeper level.”

Key Benefits of thorndyke’s DCO Tool:

• Effortless Creation: Intuitive drag-and-drop interface requires no coding or design expertise.
• Enhanced Engagement: Deliver dynamic, contextually relevant content that captures attention and drives results.
• Increased Flexibility: Adapt campaigns in real-time to changing conditions and audience behaviors.
• Improved Efficiency: Streamline the creative process and reduce production time for DOOH campaigns.
• Seamless Compatibility: Certified across all major OOH media owners, supporting both direct and programmatic buying.

thorndyke’s DCO tool is available now. To learn more and request a demo, please visit contact jason@thorndyke.ai.

About Thorndyke:

thorndyke is a leading provider of DOOH verification solutions, delivering accurate and reliable measurement data to advertisers, agencies, and media owners. Clients include Publicis, Dentsu and Cartology/Woolworths. thorndyke’s innovative technology and commitment to data integrity empower clients to make informed decisions and maximize their DOOH investment.