thorndyke Expands Programmatic DOOH Verification Capabilities with PlaceExchange, VIOOH, and StackAdapt Integrations

FOR IMMEDIATE RELEASE

thorndyke Expands Programmatic DOOH Verification Capabilities with PlaceExchange, VIOOH, and StackAdapt Integrations

Sydney, Australia – November 27, 2024 – thorndyke, a leading provider of DOOH verification, today announced expanded programmatic DOOH verification capabilities through new integrations with PlaceExchange, VIOOH, and StackAdapt. These partnerships empower advertisers to measure and verify their programmatic DOOH campaigns across leading supply-side platforms (SSPs) and demand-side platforms (DSPs), ensuring optimal performance and accountability.

Advertisers can now seamlessly verify their programmatic DOOH campaigns executed through:

• PlaceExchange: A leading global programmatic DOOH SSP, connecting buyers with a wide range of premium DOOH inventory.
• VIOOH: A global DOOH SSP, part of JCDecaux, one of the world’s largest outdoor advertising companies, offering access to a vast network of high-quality digital screens.
• StackAdapt: A leading programmatic advertising platform with a strong focus on DOOH, providing advanced targeting and optimization capabilities.

These integrations provide advertisers with several key benefits:

• Increased Transparency and Trust: Gain independent verification of campaign delivery and performance across different programmatic platforms, ensuring campaigns are executed as planned and meet campaign objectives.
• Improved Campaign Performance: Leverage thorndyke’s verification data to optimize campaign delivery, identify potential issues, and maximize return on ad spend.
• Greater Confidence in Programmatic DOOH: Measure and verify campaigns with confidence, knowing that thorndyke’s independent verification solution provides accurate and reliable data.
• Streamlined Workflow: Access thorndyke’s verification data directly within the platforms they use to buy and manage their programmatic DOOH campaigns.

“We are committed to providing advertisers with the tools they need to confidently invest in programmatic DOOH,” said Jason Cooper, CEO at thorndyke. “By partnering with leading platforms like PlaceExchange, VIOOH, and StackAdapt, we are making it easier than ever for advertisers to verify their campaigns and ensure they are getting the most out of their DOOH investments.”

These new integrations are available now to all thorndyke clients. To learn more about thorndyke’s programmatic DOOH verification capabilities, please visit contact jason@thorndyke.ai.

About thorndyke:

thorndyke is a leading provider of DOOH verification solutions, delivering accurate and reliable measurement data to advertisers, agencies, and media owners. Clients include Publicis, Dentsu and Cartology/Woolworths. thorndyke’s innovative technology and commitment to data integrity empower clients to make informed decisions and maximize their DOOH investments