thorndyke Achieves SOC 2 Type II Compliance, Setting New Standard for Data Security in DOOH Verification

Nov 27, 2024

FOR IMMEDIATE RELEASE

thorndyke Achieves SOC 2 Type II Compliance, Setting New Standard for Data Security in DOOH Verification

Sydney, Australia – November 27, 2024thorndyke, a leading provider of Digital Out-of-Home (DOOH) verification, today announced it has successfully achieved System and Organization Controls (SOC) 2 Type II compliance. This accomplishment reinforces thorndyke’s commitment to data security and integrity, setting a new industry benchmark for DOOH measurement and verification providers globally.

The Outdoor Media Association (OMA) of Australia recently mandated that all third-party vendors must be SOC 2 compliant by January 1, 2025. thorndyke is the first DOOH verification vendor worldwide to meet this stringent standard, demonstrating its dedication to providing clients with the highest level of data protection and operational excellence.

SOC 2 is a comprehensive auditing standard developed by the American Institute of CPAs (AICPA) that assesses the effectiveness of a service organization’s controls related to security, availability, processing integrity, confidentiality, and privacy. Achieving1 SOC 2 Type II compliance signifies that thorndyke has undergone a rigorous independent audit of its systems and processes, proving its ability to safeguard client data and maintain a secure operating environment.

“We are thrilled to be the first DOOH verification company globally to achieve SOC 2 Type II compliance,” said Jason Cooper, CEO at thorndyke. “This accomplishment underscores our unwavering commitment to data security and our dedication to providing our clients with the most reliable and trustworthy verification services in the industry. As the OMA’s deadline approaches, we are proud to lead the way in setting a new standard for data protection in the Australian DOOH market.”

thorndyke’s SOC 2 Type II compliance provides clients with several key benefits:

  • Enhanced Data Security: Clients can trust that their sensitive data is protected through robust security protocols and controls.
  • Increased Transparency: The independent audit provides full visibility into thorndyke’s data management practices and is available for viewing inside the Trust Center
  • Improved Trust and Confidence: SOC 2 compliance demonstrates thorndyke’s commitment to upholding the highest standards of data security and integrity.
  • Competitive Advantage: As the first mover in the DOOH verification space, thorndyke is positioned as a leader in data security and compliance.

About thorndyke:

thorndyke is a leading provider of DOOH verification solutions, delivering accurate and reliable measurement data to advertisers, agencies, and media owners. Clients include Publicis, Dentsu and Cartology/Woolworths. thorndyke’s innovative technology and commitment to data integrity empower clients to make informed decisions and maximize their DOOH investments.

Contact:

Jason Cooper, CEO, jason@thorndyke.ai

Keep reading

Dec 11, 2024

The Antidote to TikTokification: DOOH and the Power of Uninterrupted Exposure

Video has become the dominant form of creative communication, commanding our attention across a ...
Read more
Dec 10, 2024

The Rise of Retail Media Networks: Where DOOH Takes Centre Stage

The Rise of Retail Media Networks: Where DOOH Takes Centre Stage Retail Media Networks (RMNs) ar...
Read more
Nov 27, 2024

thorndyke Unveils Revolutionary Drag-and-Drop DCO Tool for Effortless, Engaging DOOH Campaigns

FOR IMMEDIATE RELEASE thorndyke Unveils Revolutionary Drag-and-Drop DCO Tool for Effortless, Eng...
Read more
Nov 27, 2024

thorndyke Expands Programmatic DOOH Verification Capabilities with PlaceExchange, VIOOH, and StackAdapt Integrations

FOR IMMEDIATE RELEASE thorndyke Expands Programmatic DOOH Verification Capabilities with PlaceEx...
Read more
Let's Get Started

thorndyke is your independent verification partner for all DOOH campaigns

The team at thorndyke has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.

Our products deliver complete coverage & insight, that’s independent and reliable. thorndyke is your robust measurement partner for DOOH.

We are committed to minimising our carbon footprint, using renewable energy, minimising waste and doing our best as individuals.

Contact us