Dec 11, 2024
The Antidote to TikTokification: DOOH and the Power of Uninterrupted Exposure
Video has become the dominant form of creative communication, commanding our attention across a multitude of screens. But not all video platforms are created equal. While brands invest heavily in creating engaging content for social media platforms like TikTok, Digital Out-of-Home (DOOH) offers a distinct advantage in capturing audience attention, especially as the “TikTokification”...
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The team at thorndyke has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.
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