thorndyke releases verification platform for DOOH programmatic campaigns

Sydney, AU – thorndyke, the leader in DOOH ad verification and preferred OOH verification vendor for Publicis, Dentsu & Cartology, is thrilled to announce the launch of their verification solution for Programmatic DOOH, a platform that verifies both direct and programmatic DOOH campaigns under the same campaign.

As the programmatic DOOH landscape continues to evolve, advertisers and brands face increasingly complex challenges in understanding campaign performance and understanding whether their campaign is meeting the required targeting. thorndyke’s programmatic verification solution ensures continued accountability regardless of which media owner screens are being targeted. The thorndyke team applies years of ad verification expertise to their programmatic solution ensuring measurement integrity.

Key Features:

• Real-Time Ad Verification: empowers advertisers with real-time programmatic DOOH verification, ensuring campaigns are delivered to the right audience and appear in the right location at the right time.
• Campaign Performance Insights: Gain deeper insights into the quality and relevance of the targeting, enabling data-driven decisions for improved campaign performance.
• True 3rd Party Measurement: meaningful independent measurement taken directly at the player level to ensure true impartial insights and feedback. 

Jason Cooper, CEO “As the OOH world is digitising faster than ever with programmatic as the catalyst, it’s essential as budgets move into programmatic buys, that brands are able to verify campaign delivery matches the brief; right location at the right time on the right screen. Further, as the DOOH inventory is opened up to the agency trading desks, traders are able to verify and measure performance as they have in digital for more than a decade.”

Advertisers can now buy programmatic DOOH with confidence, knowing their campaigns are being monitored for performance and that media owners and buying platforms are held accountable for results. thorndyke programmatic is supported by Yahoo, Vistar Media, Amobee and The Trade Desk.